Just like your website, an email sent by your company can speak volumes about your brand to your existing and potential clients. We live in a highly competitive world, and brands don’t leave any stone unturned to gain the slightest edge over the competition. In such a landscape, the choice of email services used is important too. Many brands use free email services like the ones provided by Yahoo or Google to send professional emails. It can backfire as most people would take this as a casual approach and not create a professional impression of your products and services. Hence, you must choose a Business Email Web Hosting service to ensure that you have professional email services at your disposal at all times. Today, we are going to talk about the top five benefits of Managed Email Hosting services for small businesses.
1. Creates an impression of a trustworthy brand
As users, we tend to trust emails sent from an email address that carries the domain name of the business, more than those coming from a free account (like Gmail or Yahoo). Hence, if you have a small business, then a professional email address is necessary to break the ice and create an image of being a trustworthy brand. It also assures the recipients of the security and authenticity of the email.
2. Not free but highly cost-efficient
Why do businesses opt for free emails? Because it is free! However, what you pay for the business Email Hosting is a small amount when compared to the benefits it offers. Typically, a basic business email account can cost you around $0.30 per month. However, with advanced security and increased storage space, among other benefits, it is highly cost-efficient.
3. Allows you to buy Storage Space as needed
Free email accounts offer fixed storage space to all account holders (for example, Gmail offers 15GB for one Gmail account). With a business Email Hosting service, you can choose a provider and plan based on your storage requirements. For example, if you are a photographer who needs to send and receive large image files, then you might need more than 15GB storage at any point. In such cases, a business email account makes more sense.
4. Top-notch Security
Free email account providers deploy the latest security tools and processes to ensure the security of your email account. However, with a business email service, you can expect some additional security measures that protect you against hackers, viruses, malware and other online threats. When you are running a small business, you need as much protection as possible as even a minor security breach can be dangerous. Business email services typically include a data backup and recovery solution and phishing protection to widen the safety net.
Most business email accounts come bundled with IMAP that allows you to access your email on Android, iOS and Windows. Hence, you have the flexibility of checking and answering emails wherever you are and on any device.
For most users, an email service is all about sending and receiving emails. However, it is essential to remember that an email is like a letter written on the letterhead of the company. Hence, you need an email service that offers you the security, flexibility, and reliability provided by a professional Email Hosting service. Assess the needs of your business and research well to find the perfect business email service for your organization. Good Luck!