Measurement Would not Matter
“It’s not about the size, it’s about what you do with it.”After all I am referring to…Yep, you guessed it:An e mail checklist!Too many individuals deal with constructing an enormous checklist. As a substitute, that you must deal with constructing a “high-quality” e mail checklist. In different phrases, an e mail checklist filled with prospects who’re genuinely considering what you are providing them.Give it some thought.Individual A, who we’ll name “John”, has an inventory of 10,000 individuals.Individual B, who we’ll name “Jim”, solely has an inventory of 1,000.Each John and Jim are promoting to the identical market – as an instance copywriters.
They each promote a really related product (an info product on how you can write higher gross sales copy).They each cost related costs.They even each use related strategies to construct their lists.So, on the face of it, certainly John’s gonna make a ton more cash than Jim. 10 instances extra, to be exact.Is not he?Effectively, all issues being equal, sure.However here is the factor:Issues are not often equal. Particularly in e mail advertising and marketing.Think about this:John emails his checklist as soon as a month. Each time he does e mail them, the prospects on his e mail checklist know it will be a pure gross sales pitch.On prime of that, the place he does not preserve in common contact together with his e mail checklist, they’ve just about forgotten about him. So they do not learn his emails, anyway.However, Jim emails his smaller checklist day by day… strengthening the connection and constructing belief with each e mail he sends.He does this by offering fixed worth to his e mail checklist, while ensuring his emails are entertaining to learn.This actually is a killer e mail advertising and marketing technique.
So with all that being stated, who makes more cash? John or Jim?Clearly, although he is acquired a smaller checklist, Jim does.Anyway, measurement plus high quality is the holy grail.However in case you needed to sacrifice one, sacrifice measurement each time.Although so long as you are sending your e mail checklist high-quality emails, you may make cash no matter how huge your checklist is.Whether or not there’s 100,000 individuals on it…10,000…1,000…And even much less.So long as you are promoting a powerful product/service to a receptive market, cash is there to be made.