1. SOCIAL CONTENT WILL GAIN PROMINENCEMore and extra social media content material listed on Google and different well-liked engines like google, blurring the traces between ‘internet’ and ‘social media’ search engine optimization methods.76% MARKETERS USE Fb, YouTube, Twitter, In, Google+ to spice up and help search engine optimization Hyperlinks to social media networks performs a job in how engines like google perceive your web site is credible and related.2. VIDEOS WILL STILL RULEIn 2015 entrepreneurs used video as a strong software to drive their digital and search engine optimization efforts. In 2016 anticipate extra companies to embrace the development, and use movies to seize new audiences.80% of video. Outcomes that present up in SERPs are from YouTubeVideos get 50X higher natural web page ranks in Google compared with towards plain, static textual content outcomes.
Video searches obtain 41% increased click-through price a in comparison with plain, static textual content content3. MOBILE OPTIMIZATION WILL BECOME CRUCIALToday folks use a spread of units to entry content material. Tablets, smartphones, laptops, telephones and even watches have grow to be normal instruments to browse internet. Search engines like google know this and so they reward web sites that look good on all units.Google now provides cellular pleasant websites a rating increase on cellular searches.95% smartphone customers have looked for native information.Cellular search is up 43% yr on yr.Over 1.2 billion folks entry the online from their cellular units.four out of 5 shoppers use smartphones to buy.four. VOICE SEARCH FUNCTION A MUSTVoice search is shortly changing into an enormous a part of cellular utilization and has elevated the ache of typing key phrases to run a search question. However this shift means your content material must be developed with voice search in thoughts.60% teenagers use voice search whereas watching TV40% adults use voice seek for instructions.5. CONTENT AGGREGATION WILL GET BIGGER & BETTERMore than ever persons are in search of content material sources that present all of the related info they want in a single place. Search engines like google have observed this development and in consequence content material aggregators have gotten very talked-about within the SERPS.
6. THE CRAZE OF MOBILE APPS WILL GROWAs mentioned above, use of cellular for internet search is on all-time rise and apps simply make the work simpler. Simply few extra years and cellular apps are certain to overpower desktop and cellular web sites.Cellular apps account for 52% of all time spent on on-line digital media. (TechCrunch)Web reveals that customers spend 89% cellular time utilizing apps.85% of individuals desire native cellular apps to web sites. (SearchEngineJournal)7. Native search engine optimization TO BECOME EVEN MORE IMPORTANTLocal search goes stronger over time. In 2016 it’s important to let Google know the place you’re positioned and what you’re providing.