Marketing Chatbots Is Smart for the Future of Business
If you have been browsing the Internet for the past years, there is a big chance that you are familiar with the Internet’s latest and most significant marketing trend – the chatbots. They have been dominating the online world and making traditional marketing schemes like email blasting a run for their money.
Marketing chatbots are everywhere. Products or services are using them for almost all customer service tasks, effective team communication or better sales marketing. Using them has provided excellent results, and it is safe to say they are here for the long run.
A lot of investors from different companies and industries have faith in chatbot’s potential; that is why they are doing everything in their power to contribute to its development and growth. With the advancement of technology fueling its growth, bot technology has become one of the fastest-growing trends these past few years.
From a simple menu and button-based bots to contextual Artificial Intelligence chatbots, today’s world has the luxury of choosing the right options that suits their needs. In this article, we will take a look at the basics of this technology, their workflow, its importance in eCommerce, and how they are making chatbots the future of online marketing. To know more about this subject, you can visit websites like https://smartbotmarketers.com for more information.
Although we are using this technology for a long time, whether we are aware of it or not, it is just these past few years that chatbots have been getting the recognition that they deserve. Let us take a closer look chatbots and what it is all about.
Chatbots are computer programs that are used to mimic how humans interact and converse with real people and use automation to help them complete the different tasks and address various issues. Chatbot marketing may have flourished in the past, but bots have been on the Internet for some time now.
The idea dates back to the middle of the century, when Alan Turing published a seminal paper about Computing Machines and Intelligence and Artificial Intelligence. Advancements and development of this concept created E.L.I.Z.A., a natural language conversation program designed by Joseph Weizenbaum in 1966. Since then, the growth of chatbot technology has seen a dramatic rise and surprise a lot of industry with their potential in improving marketing and sales.
To know more about E.L.I.Z.A, visit https://en.wikipedia.org/wiki/ELIZA for more information.
Scripts can be interpreted as a pre-planned or “canned” conversational message which bots or Artificial Intelligence software answer as a reply to people’s inquiry. Depending on the intention or choice of the user, the program will follow a particular conversational flow. All the response in the stream makes up the chatbot script. The script is critical when it comes to conversation. It depends on the buyer’s journey, as well as the goal of the company or the business. Some points need to be considered when writing a chatbot script:
Focus on the goal
K.I.S.S. or Keep It Short and Simple
You need to be clear on the message you want to convey
Make sure that your script is natural and not a robot-like
Alter the response as much as possible
The response and script will also depend on the type of chatbot the business is implementing, which brings us to the next subject: Types
To think that almost all (if not all) chatbots are the same when it comes to processing and workflow is incorrect. Thanks to extensive and in-depth research on Artificial Intelligence and bots, we now have different types to choose from. There are business tasks that can be carried out by basic types very quickly, while some require advance technology. Let us take a look at various types of bots available today:
Menu or Button-based – as the name suggests, they present the users with different or multiple buttons or menus to choose from. Depending on the button that people wants, the system will list out the user’s next set of button option. It forms a multilevel structure of the automated response.
Different ways they can revolutionize the eCommerce industry
Understanding this technology is not that complicated as most people make them to be. The simplicity of how they integrate with other software or applications makes them the best choice for a lot of industries. One of the industries that take advantage of this technology to further revolutionize the industry is eCommerce.
Online business owners all over the globe consider this technology as their ultimate solution to common problems. Let us take a look at the way bots have to make eCommerce better for both the consumer and the business owners.
Better user experience – considered as the most significant benefit of using conversational Artificial Intelligence into the business’ eCommerce schemes, making it simpler for users to navigate the website and simplifying and offering a unique user experience is worth mentioning.
It will save a lot of time and energy for users when visiting a physical store and checking out the products or services, as well as giving more time for business owners to provide quality services to their consumers. Using this technology can be a big help for everyone to involve and take user experience to the next level.
Improve customer care service – according to Henry Ford, a business that only thinks about money is a poor business. Everyone understands that providing an excellent and quality customer care service is the topmost priority of every company.
Companies will not grow or survive if there are no customers, and they strive hard to provide a cent percent customer satisfaction rate. This technology finds an essential use-case when it comes to assisting clients or customers. A lot of businesses incorporate this technology in their strategy just for this sole reason.
Closing business deals
Although a lot of companies still prefer an actual person or live representative to close the deal or make the sale, because of the improvement in this technology, it is starting to change. Artificial Intelligence can sell products or services directly and place orders on behalf of the customers without the help of an actual person.
In the past, a lot of business and consumers criticized bots because of their inability to close a deal or complete a sale and orders. But because of the improvement in technology, the tables have not turned in favor of chatbots. More businesses and customers now prefer bots because they know they can complete the deal using this technology a lot quicker and more comfortable.